The Rampage collection expresses the words Dedicated For Life in the way we wanted them to be expressed. Dedicated For Life means that you are Dedicating 100% of your effort into whatever goal you are trying to accomplish. Sometimes it is a short term goal, other times it is a long terms goal (like committing yourself to living a healthy and prosperous life or to a fitness lifestyle). Live by these three words and dedicate all your efforts into every goal that you want to accomplish, because if you are only going to give 50% then what's the point of even starting? Wear the Rampage collection with pride!